Serato is best known inside the DJ world for making some of the most popular mixing software out there, but now the company is trying to make DJ tools that are accessible to everyone. Its first effort is an iOS app called Pyro, and it's basically an automatic DJ for parties. You just load up a playlist, and Pyro will automatically fade from song to song so the music never stops.
PYRO MAKES IT EASY TO UPDATE YOUR PLAYLIST ON THE FLY
Pyro sounds dead simple, and, really, it is. There are no flashy effects — its purpose is just to keep the music going and smoothly transition from one song to the next, regardless of how different they sound. So long as it's music fit for a party, at least. "It's definitely dance music, hip hop, top 40s, and that kinda music that really this app is designed for and does an amazing job of," says AJ Bertenshaw, Serato's CEO and co-founder. "That's the kind of music you'd expect to hear mixed by a DJ."
You're supposed to be able to open up Pyro, hit play, and forget about it for the rest of the night. If you attached it to a paid Spotify account, it'll even switch over to recommended songs once your playlist ends. But Serato's expertise is in letting people mix songs on their own, and there's an element of that here, too. The app is designed to make it really easy to change up a playlist on the fly. You can combine existing playlists, drag to reorder songs, and instantly send a song to the top of the queue, where it'll begin to fade in. It's not much like DJing, but it's supposed to help you pick the right songs at the right moment without too much work.