App users are hard to get and harder to keep. Even worse, 90 percent of the ones you do keep don’t become high-value users, either by buying something in your freemium game or watching an ad in your productivity app.
So how’s a hard-working mobile developer going to get paid?
Mobile marketing automation system Kahuna says the answer is an engagement marketing strategy and a systematic retention plan that starts the moment a user installs your app. With those two factors in play, publishers can boost 90-day retention by 180 percent.
That includes, Kahuna CEO Adam Marchick says, the use of an “anti-funnel.”