90% of your mobile users suck (here’s how to fix that)

App users are hard to get and harder to keep. Even worse, 90 percent of the ones you do keep don’t become high-value users, either by buying something in your freemium game or watching an ad in your productivity app.

So how’s a hard-working mobile developer going to get paid?

Mobile marketing automation system Kahuna says the answer is an engagement marketing strategy and a systematic retention plan that starts the moment a user installs your app. With those two factors in play, publishers can boost 90-day retention by 180 percent.

That includes, Kahuna CEO Adam Marchick says, the use of an “anti-funnel.”

Stay tuned

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